Selected women's heels are reduced in the ECCO Black Friday sale: block heel pumps, heeled ankle boots, heeled loafers and low heel courts, in leather, suede and patent. The styles are built for walking rather than standing still, and the heel height is shown on each product page. Every reduced pair is marked on its product page. Filter by heel height, colour and size on the heels sale page to see what is in stock now. Black block heels in mid sizes tend to sell through first in November.

The most comfortable heels are block heels of three to five centimetres with a cushioned footbed and a leather upper. A wider heel spreads your weight, a modest height keeps the foot in a natural position and a padded footbed takes the pressure off the ball of the foot. ECCO heels are built on an anatomical last, so the toe box follows the foot instead of pinching it, and ECCO FLUIDFORM™ construction gives a sole that flexes. The leather comes from ECCO's own tanneries and softens with wear. For all day events, a heeled ankle boot gives the most support.

Start with the right shoe: a block heel, a cushioned footbed and leather that gives. Then fit: your heel should not lift and your toes should not touch the end. Wear new heels at home for an hour before an evening out so the leather shapes to your foot. Alternate pairs rather than wearing one every day, and use a gel insert under the ball of the foot if you stand a lot. ECCO heels are built with the cushioning and support inside the shoe, so most people need none of the extras. Selected styles are in the Black Friday sale.

Often, yes. A platform under the front of the shoe reduces the real height difference between heel and toe, so a seven centimetre heel with a two centimetre platform feels like a five centimetre heel. The platform also adds cushioning under the ball of the foot. The trade off is a stiffer sole, so choose a moderate platform you can still walk naturally in. ECCO's heeled styles keep heights moderate and the footbed cushioned, which is why the block heel pumps and heeled boots are the comfortable choice for a long day.